“…innovation flourishes in greenhouses…

Tom Kelley, author of “The Art of Innovation”
Tom Kelley of IDEO writes:
“Hiring talented people is the top job of every business. Top people tell us they joined IDEO not only because we lead our industry, but also because of our physical and cultural environment.”

Effective companies uphold visions that express partly who they are and partly who they wish to become.

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