retail space as theater for brand relationships.
WHSmith USA Travel Retail
Customer recognition and loyalty are paramount for a retailer. Despite this obvious statement, WHSmith was faced with pressure from Landlords to alter their corporate brand standards to meet the dictates of the design criteria. PARACHIN succeeded in defending and preserving the intent of the WHSmith brand, integrating the design enhancements to meet the requirements.
PARACHIN940 West Adams Street, Suite 403Chicago, IL 60607t 312 829 2260e info@parachindesign.comwbe/dbe